program tailored to their wants and needs.   2. Advertise your products and services in the communication vehicles of your charity such as newsletters and magazines.   3. Offer special discounts and targeted promotions to people who are associated with your charity.   4. Consider offering a percentage of the sale of particular products or services as a donation to your charitable cause.   5. Develop a 'membership program' or a 'preferred customer program' or even a 'buying club' for constituents of your charitable cause by offering special benefits to members.   Invite Your Charity to Market Your Products or Services   If you want to put your marketing in overdrive and multiply your charity marketing efforts consider inviting your charity to market for you in a way that you and your charity receive a significant benefit.   Idea # 1   Invite your charitys members to sell coupons for your business and keep a percentage or the entire amount of the proceeds. A good example of this would be to allow local high school band members to sell coupons to the neighborhood that you service. Auto repair shops, chiropractors, beauty salons, massage therapists; fast food restaurants can all take advantage of this tactic.   Idea # 2   Designate specific products as 'charitable' or 'cause-related' products that, when sold, financially benefit your charity. Invite the charity to promote these products. For instance, if you own a barbershop, a portion of the proceeds from all haircuts done on Tuesdays could go to your charity.   Idea # 3   Invite your charity to sell admission tickets to a special sale, celebrity appearance, or grand opening to build traffic for your business. Allow the charity to keep all the proceeds, while you benefit from the increased traffic.   Idea # 4   Create 'packages' during special times of the year such as Easter, the Fourth of July, or Memorial Day that can be donated to your charity or even sold to them at cost. They in

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